Sneak Preview: Icons and Haunted Houses at USS Halloween Horror Nights 11

USS Halloween Horror Nights 11 BTS Media Preview Costuming and SFX Makeup Gwi Nam from Netflix's All of Us Are Dead haunted house

Get a first look at some of this year’s iconic characters of Universal Studios Singapore’s Halloween Horror Nights 11, plus an early preview of DIYU: Descent Into Hell and Rebirth of the Matriarch haunted houses!

Behind the Scenes at Halloween Horror Nights 11

This year’s line-up for Halloween Horror Nights 11 includes a mix of two IP-based houses and three unique ones produced by the Singapore creatives. Thanks to Resorts World Sentosa, you can now enjoy a sneak peek inside two original haunted houses in this article, plus first looks at this year’s new iconic characters in this article!


Halloween Horror Nights 11 Creative Costuming and Makeup

The preview kicked off with a presentation of the costumes for some of this year’s characters, including the appearance of 4 actual icons:

USS Halloween Horror Nights 11 BTS Media Preview Costuming Agni Sacrificial Bride at The Cursed Kiramam

Agni, the Sacrificial Bride is a key character in The Cursed Kiramam, a village-style scare zone. Unwillingly offered as a sacrifice to a demon god, Agni’s costume is a white dress with exquisite bridal accessories, but her entire look is now heavily distressed and stained in blood.

USS Halloween Horror Nights 11 BTS Media Preview Costuming Madame Dragon from Dead Mans Wharf

An iconic character of Dead Man’s Wharf, the immortal Madame Dragon rules the seas and black markets. She is inspired by a real pirate, Zheng Yi Sao, an aggressive pirate leader active in the South China Sea in the 1800s. Decked in the green and teal echoing the oceans, Madame Dragon’s opulent outfit features dragons in various forms, while her garment is filled with fine embroidered detailing and gold threadwork.

USS Halloween Horror Nights 11 BTS Media Preview Costuming and SFX Makeup Piped Piper from Grimm Encounters

The fabled Pied Piper from Grimm Encounters is dressed in a European 17th Century style. His large hat shades his large, terrifying eyes that glow in the dark. The producers also explained that the Pied Piper is also very manipulative – making use of rat swarms to invade towns and holding them hostage.

USS Halloween Horror Nights 11 BTS Media Preview Costuming and SFX Makeup King Yama from DIYU Descent Into Hell

King Yama from DIYU: Descent Into Hell is the mythological Lord of the Underworld. He wears an imposing, battle-worn gold armour that also highlights his red skin. The costume is also designed so that the character can move quickly for expressive movements. For the headpiece, the park used 3D-printed pieces for hair, giving King Yama a distinctive look.

USS Halloween Horror Nights 11 BTS Media Preview Costuming and SFX Makeup Undead Matriarch from Rebirth of the Matriarch

Returning from over a decade ago is The Matriarch, in the reimagined Rebirth of the Matriarch haunted house. As a practitioner of dark magic, she wears a crown embellished with demonic skulls and Witch moths, rather than diamonds. The Witch moths are recurring symbols in the haunted house, signifying that death is near. Her necklace of rubies also hold secrets. Perhaps the surprising thing about her new look is her long, crooked arms, giving the illusion that she can grab your soul from a distance.

USS Halloween Horror Nights 11 BTS Media Preview Costuming and SFX Makeup Gwi Nam from All of Us Are Dead haunted house squatting

School bully Gwi-Nam, from Netflix’s ALL OF US ARE DEAD also made a surprise appearance. As the haunted house in Singapore is the world’s first and exclusive adaptation, the creatives in USS had access to production notes from the hit horror series, allowing costumes and special effects makeup to be recreated with high accuracy. The result is quite effective, with the school bully astounding the audience.

@dejiki First look at the USS HHN11 icons: Gwi-Nam (All of Us are Dead), Pied Piper (Grimm Encounters), The Matriarch (Rebirth of the Matriarch), and King Yama (DIYU: Descent into Hell). Meet them all at Universal Studios Singapore Halloween Horror Nights 11! ♬ Bloody Mary (Slowed Reverb) – LEVIN

Now let’s tour some houses. Note that my photos may not represent the actual experience during HHN11 event nights, as only a few rooms were open for this early preview, and further refinements and changes are expected.


Sneak Peek: Rebirth of the Matriarch

Rebirth of the Matriarch is a sequel to Vengeance of the Matriarch, the very first house created by Universal Studios Singapore for their inaugural Halloween Horror Nights back in 2011. The original story was about the power-hungry Matriarch, who seduced the village butcher to murder her sister – and presumably, became the head of the house.

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Entrance Building Facade

Apart from bringing back the Matriarch, USS also expanded the storyline of the house, unearthing secrets of this Peranakan family that were lost more than a decade ago.

I’m not sure how many of you have stepped inside the original house, which was set in a Peranakan mansion. Even till today I still remember and occasionally have dreams – or some might say nightmares – walking around this haunted house. The great news is that USS is recreating some of the original scenes in Rebirth.

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Entrance Courtyard 1

You enter the family home, which has been converted into a funeral parlor. At first, this may seem quite strange, but it is all part of the Matriarch’s plan – to lure innocent people in for the harvest.

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Courtyard 2

The Courtyard of the mansion has been reconfigured to hold funeral wakes and receive mourners.

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Courtyard offerings closeup

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Collector's Room

The Collector’s Room makes a return – this room represents the family’s habit of collecting (or hoarding) items of monetary or sentimental value. An actual habit for some Peranakan families too, apparently.

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Collectors Room kam cheng closeup

Actual props were sourced overseas from places like Malacca, to make the haunted house as realistic as possible.

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Collectors Room Matriarch scare

Of course, the Matriarch does not like visitors going through her belongings.

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Butcher scene 1

Walk through the grisly Pantry area – recreated from the original house – with dangling corpses and body parts, and escape from the gruesome butcher.

USS Halloween Horror Nights 11 BTS Media Preview Rebirth of the Matriarch Butcher scene 2

You will have to go deeper inside the Matriarch’s family home to uncover the secrets of her Rebirth.


Sneak Peek: DIYU: Descent Into Hell

One of the headliners this year, DIYU: Descent Into Hell, is based on Chinese mythology of the afterlife. DIYU (地狱) literally means Hell, or the underworld. Accordingly, the souls of the dead will have to pass through different levels of hell to receive punishments for their sins in the living world, before facing King Yama for their final judgement.

At Halloween Horror Nights 11, guests will have to cross terrifying levels of hell as they face horrifying sights and demons – will you fall deeper into the abyss, or find redemption at the end?

USS Halloween Horror Nights 11 BTS Media Preview DIYU Descent Into Hell Mirrors of Retribution

After crossing different bridges into DIYU, you will find yourself in a labyrinth of mirrors – reflecting sinful moments of your past from the world of the living.

USS Halloween Horror Nights 11 BTS Media Preview DIYU Descent Into Hell Hell of Ice

You will then dive into the Hell of Ice to suffer a chilling journey through a frozen cave and make your way through icy mountains.

USS Halloween Horror Nights 11 BTS Media Preview DIYU Descent Into Hell Hell of Ice Bridge

USS Halloween Horror Nights 11 BTS Media Preview DIYU Descent Into Hell Hell of Blood

Fall into the Hell of Blood, overwhelming with pools of boiling blood and vessels that hold you back.

USS Halloween Horror Nights 11 BTS Media Preview DIYU Descent Into Hell Hell of Blood 2

USS Halloween Horror Nights 11 BTS Media Preview DIYU Descent Into Hell Hell of Blood Sins Inscribed

Mortal sins can be found inscribed onto the walls in each ‘Hell’, warning you on where the grave punishments are executed for your wrongful deeds.

USS Halloween Horror Nights 11 BTS Media Preview DIYU Descent Into Hell Hell of Fire overview

The passage then leads you into the scorching Hell of Fire, filled with lava overflowing from cauldrons.

USS Halloween Horror Nights 11 BTS Media Preview DIYU Descent Into Hell Hell of Fire King Yama

King Yama awaits you at the end of your Descent for your final judgement.


First Blood: DIE-ning in Hell sneak peek

Brave guests can extend their time in DIYU with the DIE-ning in HELL premium add-on, which is a 3-course dining experience featuring theatrical dining and creatively themed dishes.

Update (29/9): The names of the three courses are renamed to: Salad of Despair, Fleshy Cut, and Dish of Darkness. You can also read more about the actual DIE-ning in Hell experience in my review article.

USS Halloween Horror Nights 11 BTS Media Preview DIE ning in Hell Scare Actor Dining Experience King Yamas Salad on Fire

Start off with a fiery blaze: The King Yama Salad presented with fire.

USS Halloween Horror Nights 11 BTS Media Preview DIE ning in Hell Scare Actor Dining Experience King Yama Salad

USS Halloween Horror Nights 11 BTS Media Preview DIE ning in Hell Scare Actor Dining Experience The Fleshy Cut

The Fleshy Cut, short rib on a green risotto, with ‘maggots’ and a shard of candy glass accented with blood.

As for the third course – it remains a mystery dish from the dark kitchens of DIYU. The name was revealed to be The Level 10 Blood Bites, but you’ll have to dine to find out…


Gruesome Grub: HHN11 F&B Offers sneak peek

Guests can also enjoy themed set meals, snacks and drinks during Halloween Horror Nights 11 from restaurants and food carts around the park. Here are some items on this year’s malevolent menu:

USS Halloween Horror Nights 11 BTS Media Preview HHN Halloween Dining The Death Stare Pizza

The Devil’s Stares Pizza (Loui’s NY Pizza Parlor at New York)

USS Halloween Horror Nights 11 BTS Media Preview HHN Halloween Dining The Bloody Horror Burger

The Bloody Horror Burger (Mel’s Drive-In at Hollywood)

USS Halloween Horror Nights 11 BTS Media Preview HHN Halloween Dining The Zombie Hot Dog

The Zombie Hot Dog (Fossil Fuels at Jurassic Park)

USS Halloween Horror Nights 11 BTS Media Preview HHN Halloween Dining Mummy Corndog

Mummy Corndog (Carts around the Park)

USS Halloween Horror Nights 11 BTS Media Preview HHN Halloween Dining The Roasted Rabin Infected Leg

The Roasted Rabin Infected Leg

USS Halloween Horror Nights 11 BTS Media Preview HHN Halloween Dining The Imperial Hell Chicken Leg

The Imperial Hell Chicken Leg

USS Halloween Horror Nights 11 BTS Media Preview HHN Halloween Dining Spine Chilling Desserts

Spine-chilling desserts can also be found at carts park-wide.


Experience the Horrors at Halloween Horror Nights 11

Halloween Horror Nights 11 runs on select nights from 29 Sept to 4 Nov 2023. More details can be found at RWSentosa’s website or my HHN11 event guide.

Halloween Horror Nights 11 EVENT GUIDE

Get the info you need for a frightfully good time at Halloween Horror Nights 11 with my Event Guide, including event calendar, ticketing options, add-ons and the RIP Tour prices.

Halloween Horror Nights 11 (2023)
HHN11 REVEALED: Ticket and Event Guide
Sneak Preview: DIYU: Descent Into Hell, Rebirth of the Matriarch, Icons and more
Halloween Horror Nights 11 MEGA Review: Photos of all Haunted Houses and Scare Zones
HHN11 RIP TOUR (VIP Tour) Review

Features on Haunted Houses, Scare Zones and Experiences
Grimm Encounters | The Weeknd: After Hours Til Dawn Nightmare
Judgement Day (Opening Scaremony) | Netflix's All of Us Are Dead
DIYU: Descent Into Hell | Rebirth of the Matriarch
Dead Man's Wharf | The Cursed Kiramam
The Hacker + The Hacker: GAME OVER

Universal Studios Japan (USJ) 2023
Halloween Horror Nights 2023/ HAHAHA! Halloween Party! Event Guide


Halloween Horror Nights – The Archives
Click to Expand and see all posts from past Halloween Horror Nights

Halloween Horror Nights 10 (2022)
HHN10 REVEALED: Ticket and Event Guide
Halloween Horror Nights 10 MEGA Review: Photos of all Haunted Houses and Scare Zones
SPECIAL FEATURE: Behind the Scenes at HHN10 Haunted Houses
HHN10 RIP Tour (VIP Tour) Review

Features on Haunted Houses, Scare Zones and Experiences
The Silenced Auction (Opening Scaremony) | DIE-ning with The Dead | Monsters & Manifestations
Escape The Breakout | Killustrator: The Final Chapter | Hospitality of Horror
Operation: Dead Force | The Hunt for Pontianak | Dark Zodiac

Universal Studios Japan (USJ) 2022
USJ Halloween Horror Nights 2022 Review and Photo Tour

Trick or Thrills (2021)
Halloween Horror Nights Exhibition
2021 Day and Night Halloween: DIE-ning with the Dead, Universal Monsters Scream Alley | Zany Zombies and IT'S SHOWTIME! Premium Experience

Halloween Horror Nights 9 (2019)
HHN9 REVEALED: Ticket and Event Guide

Halloween Horror Nights 9 MEGA REVIEW
SURVIVAL GUIDE for Halloween Horror Nights 9
HHN9 RIP Experience (VIP Tour)

Features on Haunted Houses, Scare Zones and Experiences
The Chalet Hauntings Revisited | Spirit Dolls | Hell Block 9
Curse of The Naga Revisited | Twisted Clown University
Dead End | Death Fest + Death Fest LIVE
2019 Opening Scaremony (The Undertaker)

SNEAK PREVIEW: Curse of The Naga | The Chalet Hauntings | Behind The Scenes of HHN9
HHN9 Construction Updates (BEFORE DARK)
Part 1 | Part 2 (with Daytime Halloween event) | Part 3 (Horror Truck) | Part 4


Universal Studios Japan (USJ) 2019
Universal Surprise Halloween/ Halloween Horror Nights 2019 Event Guide

Halloween Horror Nights 8 (2018)


Universal Studios Japan (USJ) 2018
Universal Surprise Halloween/ Halloween Horror Nights 2018 Event Guide | 2018 HHN Japan Review

Halloween Horror Nights at Universal Studios Japan (2017)


Halloween Horror Nights 7 (2017)

Halloween Horror Nights 6 (2016)


Halloween Horror Nights 5 (2015)

Halloween Horror Nights 4

Halloween Horror Nights 3

Halloween Horror Nights 2

Halloween Horror Nights

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8 Responses to Sneak Preview: Icons and Haunted Houses at USS Halloween Horror Nights 11

  1. ginkgenie September 8, 2023 at 12:46 pm #

    no icon for the hacker scare zone?

    • Dejiki September 9, 2023 at 10:54 pm #

      There is; just not presented at this preview.

  2. Doge King September 9, 2023 at 10:43 am #

    So who are the 4 actual mascots of the event?

    • Dejiki September 9, 2023 at 10:54 pm #

      King Yama, The Matriarch and Pied Piper will appear more prominently.

  3. Colene September 19, 2023 at 1:20 pm #

    Hi Dejiki

    If would like to go for the RIP experience which time slot is better ? 6.30pm or 7.30pm

    • Dejiki September 20, 2023 at 7:27 am #

      Both slots have their tradeoffs: The first slot is likely to be more rushed given the time limit, but would have the remaining tour uninterrupted; while the second slot will have your DIE-ning in Hell experience sandwiched between two segments of touring around the park as a break.

      • Colene September 20, 2023 at 11:36 pm #

        Thank you very much

  4. Sky September 23, 2023 at 11:17 am #

    Hi Dejiki will you be doing a media preview on YouTube where u always do it in the pass year before the date of the event ?

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