Showing for just two days at the ArtScience Museum, the Gucci Flora Icon exhibition invites visitors to trace the origins of the Flora motif and discover some pieces that don the iconic motif. From garments to porcelain items, the Flora print breathes life to objects curated over the past five decades.
The Gucci Flora motif was originally designed in 1966 for Grace Kelly. Commissioned as a special gift from Rodolfo Gucci, this fit-for-a-princess print evolved to an icon of Gucci. It has been re-imagined several times over the ages – once in 2005 by Gucci designer Frida Giannini for the bags in the Cruise Collection, and this year for Gucci’s 2013 Cruise collection. The vibrant illustration – adorned a large variety of flowers, plants and insects – is a joyous celebration of summer. Flora’s graceful strokes and colours has inspired many Gucci products since its inception.
The first gallery doesn’t seem to be Flora related. It’s a showcase of four dresses worn on the red carpet (I admit that I could only recognize Selma Hayek.)
The second gallery, which is like a maze, is the Flora Icon showcase. I happened to be at the Museum for another exhibition, so why not take photos of this Gucci exhibition while I can? It was a bit strange though. Admission to the exhibition is free, but you need to have a ticket to The Art of The Brick or an invitation from Gucci to enter.
Gucci is a brand that I couldn’t quite appreciate all the time. I find their monogram canvas/leather lacking sophistication and overused on way too many lines of products. To me, the Flora motif is different, and at the same level as their high-end Bamboo collection – the sort of (expensive) elegance that doesn’t involving screaming logos.
Gucci Flora Icon exhibition is showing on March 23 and 24 at the ArtScience Museum in Marina Bay Sands. Admission is limited to guests with invitation from Gucci or museum visitors with tickets to The Art of the Brick.Subscribe to Dejiki.com or Like my Facebook page for notifications of updates.