On 19 January 2012, Nike announced the Nike+ Fuelband, a new product in Nike’s line-up of digital sportswear. The activity-tracking bracelet uses a 3-axis accelerometer and Bluetooth. It is also integrated with Nike+ and introduces NikeFuel, a new metric for measuring activity.
NikeFuel is said to be a “normalized score that awards equal points for the same activity regardless of physical makeup”, which is more standardized that calorie counts (more dependent on gender, body type and heart rate). It is not a perfect for everyone as the Fuelband only tracks wrist movement. More about it at the later part of this entry.
Given my new hobbies, I was completely sold on the Fuelband at the start and my sister can attest to that. The Fuelband is available at the Niketown store in New York for $149.99 (before sales tax).
The Nike+ Fuelband is currently not available in Singapore (or anywhere outside of US for that matter) So the only way to get it in Singapore is to have someone buy it in New York and ship it to you. The Fuelband is slated for launch here in June 2012.
Long story short, I have one on my wrist right now. Here’s a photo gallery of all things Fuelband as well as my review.
