Universal Studios Singapore recently revamped its admission ticket structure and annual pass programme. Here is an overview of the new changes that were observed in November 2012 (more specifically, 16/11/2012).
1/9/2013: New information on the new Season Pass is now added, along with details on Universal Express Unlimited.
30/3/2013: The USS Annual Pass has been consolidated into the new 2013 RWS Attractions Pass programme. Prices and benefits remain the same, but the card has been redesigned. For more details, refer to this park update.
11/2012: The confirmed list of new USS Annual Pass benefits has been added.
Revamped: Admission Tickets
With effect from 16/11/2012, these are the new admission prices:
One Day Pass:
$74 – Adult (Ages 13-59)
$54 – Child (Ages 4-12)
$36 – Senior (Ages 60 and above)
Two Day Pass:
$118 – Adult (Ages 13-59)
$88 – Child (Ages 4-12)
$58 – Senior (Ages 60 and above)
Universal Express Pass:
$50 – Peak Days
$30 – Off-Peak Days
Universal Express Unlimited Pass:
$70 – Peak Days
$50 – Off-Peak Days
Notice how clean the pricing structure is? The park has removed the peak and blackout date calendar. It was very confusing back in 2010 (4 types of dates to comprehend)! Admission tickets now cost the same all year, and should be undated (valid for any day within the period stated on the tickets). Therefore the park will no longer need to publish the Universal Studios Singapore 2013 calendar anymore.
The Universal Express passes will still follow a peak/off-peak calendar and go for $50 and $30 each . The new calendar for Express Pass prices has yet to be announced, but all dates from now till 1st Jan 2013 fall under the $50 category.
UPDATE: Universal Express Unlimited
From Mid 2013 onwards, the Universal Express Unlimited Pass was made available. This allows a day’s unlimited use of Universal Express and is non-transferrable.
Here’s a chart depicting major changes in admission ticketing since soft opening in 2010:
New Annual Pass programme
The Annual Pass revamp is seen as a major surprise, according to some passholders I’ve talked to. The USS Annual Pass now starts from $188 for adults ($158 for children and seniors). The three-tier programme with fancy names has been replaced with just “Annual Pass” (yes, it’s called Annual Pass) with a $100 add-on for Universal Express access. You might want to see this post for details of the previous programme
Annual Pass Prices
With effect from 16/11/2012, this is the new Annual Pass programme. There are no further discounts or other promotions at the moment.
New USS Annual Pass:
$188 – Adult (Ages 13-59)
$158 – Child (Ages 4-12)
$158 – Senior (Ages 60 and above)
New USS Annual Pass with Universal Express:
$288 – Adult (Ages 13-59)
$258 – Child (Ages 4-12)
$258 – Senior (Ages 60 and above)
Just like the one-day and two-day passes, there are no blackout dates for the new Annual Pass. It is good for unlimited admissions to Universal Studios Singapore in the day, for a year.
Season Pass Prices
From August 2013, Season Pass is now available for guests of all ages. It offers similar benefits as an Annual Pass, except with a 6-month validity.
USS Season Pass:
$98 – Adult (Ages 13-59)
$88 – Child (Ages 4-12), Senior (Ages 60 and above), Student (with valid Student ID)
USS Season Pass with Universal Express:
$158 – Adult (Ages 13-59)
$148 – Child (Ages 4-12), Senior (Ages 60 and above), Student (with valid Student ID)
Renewal rates for New Annual Pass Programme
Existing Annual Passholders can renew to the new programme with these rates. Current Passholders (Fun Pass, Action Pass) who wish to upgrade to the Annual Pass with Universal Express will need to renew into the new programme.
Annual Pass Renewal Discounted Rate – Annual Pass:
$178 – Adult (Ages 13-59)
$148 – Child (Ages 4-12)
$148 – Senior (Ages 60 and above)
Annual Pass Renewal Discounted Rate – Annual Pass with Universal Express:
$278 – Adult (Ages 13-59)
$248 – Child (Ages 4-12)
$248 – Senior (Ages 60 and above)
Benefits for Annual Passholders (new programme)
Benefits for Annual Pass
- Enjoy unlimited admission with no black-out dates for 365 days.
- Sneak Preview of new rides and attractions.
- Access via VIP turnstile into the park during 1st 3 hours of park opening hours.
- 10% discount for Universal Studios Singapore events and select RWS events (Subject to terms and conditions based on event).
- 10% discount for Universal Studios Singapore Day-Tickets (maximum of 6 tickets purchasable per Annual Pass Holder per transaction) all year round.
- 10% discount at all Universal Studios Singapore retail and food & beverage outlets (not applicable at food carts, for liquor and alcohol purchases or pre-packaged food & beverage items sold as souvenirs).
- 20% discount at KT’s Grill and Hollywood China Bistro.
- S$5.00 off rental of strollers or wheelchairs (Subjected to availability).
- S$1.00 off climbs at Amber Rock Climb
- Special offers on Universal Studios Singapore VIP Tours and packages.
Benefits for Annual Pass with Universal Express
All of the benefits for the standard Annual Pass, but also including:
- Unlimited express access to selected rides and shows, not including front row access, Amber Rock Climb and Magic Potion Spin.
Comparison with 2011 Superstar Pass
|New Annual Pass with Universal Express||Superstar Pass (Mid 2011 – Late 2012)||Price (Adult)||$288||$638|
|Unlimited Universal Express access||✔||✔|
|Welcome Gift||-||4 USS pins + USS AP lanyard|
|Discount at all retail and F&B outlets in USS*||10%||10%|
|Discount at Universal Studios Singapore events (e.g: Halloween Horror Nights) and select RWS events||10%||Varies**|
|Discount at selected retail outlets in RWS||-||10%|
|Discount at KT’s Grill and Hollywood China Bistro||20%||20%|
|USS Day Pass discounts*** (10% All Year, Max 6 per transaction)||✔||✔|
|Amber Rock Climb||$1 discount for each climb||Unlimited free climbs|
|Discount for RWS VIP Tour||“Special Packages” instead of 20% discount||20%|
|Complimentary hotel room upgrades||-||Festive Hotel: Deluxe Room to Deluxe Family Room|
|Complimentary rental of strollers and wheelchairs||-||✔|
|Access via VIP turnstile into USS||✔||✔|
*Terms and conditions apply: Not applicable at food carts, for liquor and alcohol purchases or pre-packaged food & beverage items sold as souvenirs.
** About discount for events (e.g: Halloween Horror Nights): For Halloween Horror Nights 2 (in 2012), Annual passholders enjoyed $23 off the standard rate of $68. That’s a 34% discount. From 2013 onwards, Annual Passholders are only entitled to the “fixed” 10% discount.
*** Day Passes purchased with this discount are only valid on the date printed on the ticket (chosen at point of purchase). This is different from the standard USS tickets that are valid for 180 days from date of purchase.
Frequently Asked Questions
Q: I bought my Annual Pass. Why is it valid for only 6 months?
A: That is the validity of the temporary pass (paper ticket or print at home ticket) used to enter the park. You have to enter the park and register to create the actual annual pass, which is a plastic card. This card is valid for a year from date of registration.
Q: I am currently an Annual Passholder with Superstar Pass. What’s going to happen?
A: You can continue to enjoy benefits entitled to Superstar Pass until its expiry. If you renew your Annual Pass (to Annual Pass with Universal Express), then you are entitled to the new benefits (and no longer entitled to the original Superstar Pass benefits, of course).
Q: I am currently an Annual Passholder with Action Pass. What’s going to happen?
A: From 1st December 2012 onwards, the Action Pass will effectively become the new Standard Annual Pass. You can enjoy the new benefits without upgrading or changing your Annual Pass card.
Q: I am currently an Annual Passholder with Fun Pass. What’s going to happen?
A: From 1st December 2012 onwards, the Fun Pass will effectively become the new Standard Annual Pass. The Fun Pass can now be used to access the park even on the previously stated black-out dates. You can enjoy the new benefits without upgrading or changing your Annual Pass card.Click to expand and read all Q&As
Q: Can I borrow someone’s Annual Pass to enter the park?
A: No, it is not transferable and each Annual Pass has the Passholder’s name and photograph printed on it. The entrance crew has the right to refuse admission if the credentials do not match up.
Q: How do I get an Annual Pass?
A: You will need to pay for the full price of the Annual Pass at the park entrance, then proceed to the Annual Pass office with your temporary ticket. After the registration process in the office, you will receive your welcome gift and the actual Annual Pass card. Alternatively, if you have a day ticket and wish to upgrade, see the next question.
Q: Can I upgrade my normal day ticket to an Annual Pass?
A: Yes, simply visit the Annual Pass office and pay the difference to upgrade to an Annual Pass. However, do note that some promotional tickets, like complimentary passes, may not be upgraded to an Annual Pass. For confirmation, please ask at the Annual Pass office.
Q: Is there a “Family” Annual Pass?
A: All Annual Passes are designed for personal use only. You will need to buy separate passes for each family member.
Q: What are main differences between the Annual Pass with Universal Express and standard Annual Pass?
A: The main benefits of Annual Pass with Universal Express: Unlimited Universal Express access.
Q: Can I use my Annual Pass with Universal Express and bring a friend with me to use the Express line?
A: No, the Unlimited Express is for Annual Pass with Universal Express and Superstar Pass only. Your friend will need to buy their own Express passes.
Q: Which are the least-crowded days of the week to visit?
A: During an off-peak season, the usual good days are Tuesday, Wednesday, Thursday and Sunday. Peak periods are usually in Late May ~ June and Late November ~ December period (School Holidays) and around public holidays. Of course, there are some unforeseen events, such as family days or foreign public holidays or similar events that do not show up on the park’s monthly calendar.
Q: What is the difference between the Annual Pass with Universal Express and Universal Express Pass?
A: Universal Express Pass is an add-on to day passes and the standard Annual Passes. It offers guests priority access to attractions. Each pass can only be used once per attraction. The new Annual Pass with Universal Express offers unlimited use of Universal Express.
Q: What is this “VIP Turnstile”?
A: The VIP Turnstile is located at the left end of the entrance gateway to the park. It is for Annual Passholders and rather possibly, VIP Tour guests. It is only available in the first three hours after the park opens. Usually there is no queue at this turnstile, which is a godsend to Annual Passholders – The regular turnstiles sometimes have lines leading up to the Universal Globe!
If you have any other questions do post in the comments and I will try to find the answer for you
The eventual discontinuation of Fun Pass is expected, but the sharp drop in price, is not. It’s scary how fast this move happened for a park that opened for just 2.5 years. Then again, this will be a big draw for new passholders and potential day-pass converts as the new price is very accessible (especially for families). The park can also grow a larger pool of regulars. To make up for the shortfall with the new reduced price, food and merchandise prices could go up (it already has, anyway).
With Annual Pass prices so low, it is likely that some passholder benefits from the old programme would be discontinued.
And just when you thought that the Action Pass becoming the basic Annual Pass was a big discount, the Superstar Pass replacement, Annual Pass with Universal Express, is just a fire sale.
Other thoughtsOther Thoughts on revamped Annual Pass programme (Click to expand)
With a difference of $100, it seems to tempt passholders from settling for the standard Annual Pass without Express. I have checked with the Annual Pass office, and this $288 Annual Pass has the same Unlimited Universal Express perk as the existing Superstar Pass. Not sure if this is wise – imagine throngs of Annual Passholders dominating the Universal Express queue lanes. This has happened before during openings of new attractions.
Then, it’s no longer “Express”. The beauty of the current situation is that guests with Express Passes or Superstar Passes get very quick access to attractions – with an extremely short wait that is rare, or inexistent at major theme parks worldwide. It is unique to Universal Studios Singapore. Annual Passholders have nothing to lose, except a longer wait than usual in the Express lanes. But what about other guests who paid $30/$50 for Express Passes?
Of course, the park can cut this Unlimited Express benefit to once a day, or even worse: limit it to certain hours each day. Please don’t do this. That is sure to upset some passholders who are used to frequent and quick access to the Express lane – especially those who have been supporting the Superstar Pass since 2010 (at a hefty price of $1098). Some passholders have already told me that they are having second thoughts of renewing because the new programme, while friendlier to their wallets, presents severe shortchanges on the premium park experience – which was what attracted them to sign up for at the very first place.
The simplification of Annual Passes programme and significant price drop also suggests the following assumptions:
- Unlimited Universal Express access is important to Passholders, so it has to stay.
- No other feature to create strong differentiation across different tiers of Annual Passes.
- Gather more regulars first, worry about Express lane capacity issues later.
- The park is experiencing lower than expected attendance, so capacity concerns are not an issue.
- More guests using Universal Express lane could mean longer wait times for the normal line. This might encourage other guests to buy Express Passes.
- Focus on low cost as major draw for guests to return to the park, as opposed to having new attractions, events and shows (which are costlier to implement)
- Consolidation of other Annual Pass programmes in RWS (S.E.A. Aquarium and Adventure Cove Waterpark). Pragmatic standardization across all attractions to prevent guests from getting confused. This can also be observed by how Annual Pass rates for both Child and Seniors are the same across all three attractions.
Edit 20/11/2012: It also causes problems for current Annual Passholders. Suppose the Superstar Pass will keep its “Unlimited Express” benefit. What will happen to the rest, which are more expensive than the new Annual Pass? Instant Upgrade to the new Annual Pass with Universal Express? For Fun Pass – does it mean no more black-out dates to match the basic tier of the new Annual Passes? If yes, then that just slams Action Pass holders. Don’t even talk about Superstar Pass holders.
The easy solution now is to bump the price of the $288 Annual Pass. Otherwise frankly, I’d feel that I’m being ripped off if I’m an ordinary “one-day guest” and spent $50 on an Express Pass.
I’ve always thought that the previous programme (Fun/Action/Superstar tiers) was well-thought, and a $50-100 reduction across the board would’ve been enough for the park to stay competitive and attractive for renewals and new sign-ups. Apparently the park is much bolder than I’ve imagined.
The new Annual Pass programme has soft launched and the park is still finalizing the new terms and conditions for the revamped Annual Pass programme. More information will be added to this entry as they are available.Subscribe to dejiki.com or Like our Facebook page for notifications of updates: