Louis Vuitton Marina Bay – Island Maison

Island Maison Jetty Entrance

I’m back after spending an evening at the Louis Vuitton Island Maison at Marina Bay Sands. It was an exclusive preview and there are certainly less than a hundred guests within this gigantic store, leaving my family to tour the Maison rather peacefully with our very sweet and charming guide. In short, this store IS amazing. While I’ve been to the other stores in Singapore and the two Maison stores at Hong Kong, there is just something special about the Island Maison.

The store feels like a mix between a museum and a luxury cruise liner (especially with the Mezzanine level which does resemble a ship’s deck). They could’ve easily built more retail space, but instead there are only two levels at the Island section – the expansive and high ceiling within the Crystal Pavilion is embellished with the eye-catching, floating art called “Upper Strut” by Richard Deacon. The glass facets of the Crystal are filled with cascading white “sails” to block out the excess sunlight, but also gives momentary glimpses into the sea outside. With port holes, deck furniture and an abundance of teak panels, it almost feels like you are “traveling”. You just have to see it.

Before I start bombarding this post with photos, here is a “directory” of all the sections in the Island Maison:

Louis Vuitton Island Maison – Store Layout

Marina Bay Sands Shoppes – Basement Level 1
Store Entrance
Fine Jewellery
Timepieces
Exotic/Rare Leather Goods

Marina Bay Sands Shoppes – Basement Level 2
Store Entrance
Bookstore
Gallery/Tunnel to Crystal Pavilion

Crystal Pavilion North – Level 1
“Jetty”/Outdoor Store Entrance
Men’s Universe: Ready to Wear, Bags and Leather Goods, Accessories
Women’s Universe: Ready to Wear, Bags and Leather Goods, Accessories

Crystal Pavilion North – Mezzanine Level
Travel Room: Trunks, Luggage, Travel Accessories, Ready to Wear
Custom Order Collection


Some interesting info!

There are no “limited editions” or commemorative products for the store’s grand opening. Apparently, the company wants to stop associating products (or at least, special variants) with store launches.

Although the store is completely air-conditioned, those who are sensitive to heat should be aware that the Crystal Pavilion gets a little warm throughout the afternoon. It is a structure mostly made of glass and has generous amounts of sunlight sieving in, after all.

Also, the store can no longer sell items on display, so even if you see something you like on display, you might not be able to bring it home. This rule has been around for years but has been rarely enforced in Singapore, until now at Island Maison. This is to ensure that the customer receives “brand new” pieces.

Unlike the other stores in Singapore, where you can pick and try as much as you like and pay for the item you’ve been touching, the staff can only fetch (brand new) merchandise for customers only after payment. I’m not sure if this is the standard practice everywhere else in the world, but I have observed this at some stores overseas.

Apart from some convenience installations, there are lifts at the Island Maison (but not at the Marina Bay Sands Shoppes sections), an outdoor sitting area, a private lounge and yes, even guest washrooms. Throw in a café and I believe some guests will never want to leave.


Ready for the tour of the Island Maison? Click “Read Full Story!”

Grand Photo Tour of the Island Maison

All photos © Dejiki Nicholas. All items and designs featured in photos © Louis Vuitton.
NOTE: Do not archive, create derivations, reproduce, redistribute or modify. Please link directly to this blog post.

Store Display at B1
Store Display at B1 Entrance

Before I get you all excited, I was unable to get any pictures from the sections at B1, because a lot of people were there, mingling and sipping champagne while browsing the fine jewellery and watches, and I don’t want to be rude and intrusive.

Also, while there was a lot of freedom with photo-taking during this preview session (and most of the guests were happily snapping away), I am not sure about this when the store opens to public – so please always ask for permission from the staff if you wish to take any photos in the store. You should behave yourself or the security staff will throw you into Marina Bay. Haha.

The Basement 1 entrance brings you right into the most expensive items offered by Louis Vuitton: Exotic/Rare leather goods, Fine jewellery and Timepieces. Nothing surprisingly, I mean, the neighbour stores are Hermès and Cartier! There are many intimate presentations spaces here and nothing lacking in the “first class” department. The exotic leather goods here are mainly Crocodile, Ostrich, Lizard and Snake skin versions of Vuitton’s classic bag styles. Also, there are some bags from the Monogram Antheia line (including Suede variants). There might be a few surprises here, so don’t be surprised if you end up being shell-shocked just after taking your first steps into the store here.

Let me continue with pictures from the Basement 2 level!


B2 Gateway display
Nothing like a Louis Vuitton welcome – A fine display of the latest Paris style.

Bookstore

Bookstore

Bookstore

Bookstore

The Bookstore is where you can find Louis Vuitton books on high culture, as well as other relevant publications in topics such as art, fashion, culture and architecture. This is basically heaven for those who wish to get some of the loveliest coffee table books (and you want to splurge a little, or just choose not to buy from Basheer or Kinokuniya). Some specific special editions can only be found here, such as the “Louis Vuitton: Art, Fashion and Architecture” and the upcoming “Louis Vuitton: Architecture and Interiors” deluxe editions. The Louis Vuitton City Guide books are also available here. There is also a large screen here for videos. Now showing: The Little Groom at Marina Bay Island Maison, of course!

From here, we are still within the Shoppes area of Marina Bay Sands. Next to the Bookstore is the tunnel leading to the Crystal Pavilion North, or Island Maison. This is no ordinary tunnel – there are beautiful art pieces displayed here (including a stunning photograph by Chow Yun-Fat) and an actual “timeline” of Steamer bags presented in glass cases – from the extraordinary “first” Steamer bag to the latest ones in Damier Graphite and Monogram Macassar. The curved white ceiling is segmented with sparkling arcs of lights. Did I mention that you can enjoy viewing them while riding the travellator?

Tunnel/Gallery

Tunnel/Gallery

Tunnel/Gallery

After a very short journey on the Nicest-travellator-in-the-world™, we reach.. the ESCALATORS! The decor is kept very simple here, just wood panels, but the eye-catching ceiling above just welcomes you to grandeur of the Island Maison. Once you reach ground level, you can either turn LEFT to head to the Men’s Universe, or head RIGHT to the Women’s Universe.

The Escalators

Women’s Universe is made up of several (yes, SEVERAL) bag bars, a large accessories corner, followed by a few spaces to showcase the latest Ready to Wear, and of course, not forgetting the most important thing for the ladies – the shoes!


Overview

Women's Universe
The Ecrin Belt in Noir. Cate Blanchett wore this belt during the Island Maison Gala Opening.

Women's Universe

Women's Universe
The section with items from the Monogram Empreinte collection and the new Monogram Vernis bags in Givre

Women's Universe
Everything looks lovely here except the Float@Marina Bay. Just have to say it.

Women's Universe
One of the new Monogram High End bags and a row of heels to match. Ilyana, is your heart beating faster yet? Anyway they have ALL the SC bags here. Just saying. 😉

Women's Universe

Women's Universe

Women's Universe

Women's Universe

Women's Universe
I just love how these large rope knots are found all over the store.

Women's Universe
Another view.

Women's Universe - Bag bars
A bird’s eye view of just one end of the Women’s section.

View from the Deck
And the other end…

Women's Universe

Women's Universe
There is a section featuring the latest Monogram Fetish collection.

Let’s move on to the Men’s Universe. There’s a few bag bars here. The bags are grouped in a certain way so that it is easier to browse. So there’s one wall dedicated to bags in black and arctic grey Taiga leather, one with everything Damier Graphite and Damier Infini, and another section that is all about the classy brown hues that make the Damier Ebene, Utah and Taiga lines. Damier Geant and Monogram Macassar have their own corner near the escalator. I find this layout much more efficient (compared to the “everything here” style at other stores) if you have something already in mind – it is easy to compare bags or find alternatives conveniently this way.

F/W 2011 Looks
Some items from the Fall/Winter 2011 Men’s Ready to Wear.

Damier Infini Keepall
The sophisticated Arctic Damier Infini Keepall 45.

Indra Clutch
And so is this Clutch Historique in Indra leather! Don’t you just love the vintage lock design?

Men's Universe
The Taiga bag bar (center) and a very complete collection of agendas and long wallets (right).

Men's Universe - Bag bar
The Damier Graphite and Damier Infini stronghold. I would like to live here, thanks!

Damier Infini James Wallets

Men's Universe

Men's Universe

Men's bags
Those who love brown leather goods will instinctively flock to this wall of bags.

Accessories

Modulo

Keepall in Crocodile
Standing proudly at the busy concourse between the bag bars: A stunning Crocodile version of the Keepall 45.

Finally, we’re done with the First Level. Let me show you what is on the Mezzanine level of the Island Maison. Over there is the first and only Travel Room in Asia-Pacific, and a nice tall shelf with special custom order products. The Travel Room focuses on the spirit of travel and memorable journeys, so expect to find all the famous luggage pieces that made Louis Vuitton famous – trunks, carryalls, duffles, hat boxes, you name it!

Women's Universe
Before that, one last look at the Women’s Universe from the upper level.

Inside a Porthole
Seen inside a Porthole: A Tambour watch.

The Travel Room
The Keepall and Eole bags, among other luggage.

The Travel Room
A nice Damier themed section.

Travel Room - Ladies' Luggage
The softer luggage styles for ladies, and some trunks in Damier Azure.

Monogram Waterproof Messenger
This year’s new Monogram Waterproof bag, the Messenger.

Monogram Macassar Keepall
Similar in style, the Keepall 45/55 in Monogram Macassar

Travel Accessories
Travel Accessories

Scarves
A selection of stoles for men

Custom Order

Custom Order

Custom Order
More luggage, trunks and special custom made items!

The Travel Room also displays a selection of Ready to Wear that are easy to travel with, specifically those that can be easily folded to maximize bag room. Apart from from luggage, one can find almost all the travel kits, scarves and other travel necessities right here in the Travel Room. There are even exquisite table game cases sold here!


The Island Maison

So that is the end of what I can offer to show online. I hope this post (aka image spam) has left you amazed or excited to personally make a visit to the Island Maison. The store will be open to public on Sunday, 18th September 2011. The gala opening and celebration party will take place on the night of 17th September 2011.

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6 Responses to Louis Vuitton Marina Bay – Island Maison

  1. Nishiki September 16, 2011 at 11:35 pm #

    OMG, i am like gasping in front on my chair now!!! Can you imagine this Dejiki!!! I am dead sure you can…. it’s breathtaking on so many different levels due to so many different reasons, but the shop looks AWESOME I can’t seem to describe my emotions now in any of the languages i am conversed in…..

  2. LisaBobi September 18, 2011 at 12:45 am #

    Thanks for sharing! i will have to make a trip down…simply sinful not to be there at least…hahaha

  3. ilyana September 24, 2011 at 9:32 pm #

    Hmm it has just come to my attention that the SC bag is a combination of the Speedy and the Keepall? I LOVE IT EVEN MORE NOW (ssshh!) ;p

    I’ve already told you this but AMAZING entry bb! <33333

    • Dejiki September 24, 2011 at 10:16 pm #

      I would say that Sofia Coppola based her design on the Keepall bag (with the two wrap-around strips of leather to keep the handles on) but used the proportions of Speedy. I realized she also added a lot of interior pockets – a very practical choice! (The Keepall has NONE and believe it or not, I actually need a bag organizer for my family’s Keepall LOL) However, the SC bags have their own special details: the leather lining around the zipper and also how the zipper pulls beyond the top edge of the bag and extends vertically downwards. The shoulder strap is attached not by metal clasps like the Bandoulière versions of Speedy and Keepall, but looped around the D-ring and secured like a belt – I find this to be one of the most overlooked, but elegant design feature of the SC bag!

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